How SEO & SMM is a good journey towards web success?

If you talk about finding success on the web, most of the individuals will point towards SEO. It is Search Engine Optimization that helps your website rank better in the search results. You will find experts around, including the good ones and the amateurs, who are ready to help you with the SEO of your website. But for the ones that are new to web and don’t know much about SEO, the biggest question is that how SEO is a good journey towards web success. We will put some light on what is SEO and how it is a great road to web domination.

What is SEO?

SEO refers to Search Engine Optimization. It is about doing things and molding your website in such a way that it ranks higher in search results.

Google bots work on a particular algorithm to rank website. They look for the signals that can help them in knowing the relevancy of a website for a particular search term. So, depending on your niche, the experts target certain keywords related to your business. They work on increasing the signal strength and assuring that google bots are pointed towards your website whenever a particular search term arises.

Ultimately, the bots get to know that your website qualifies to be ranked among top results for a particular query. It is when you achieve top spot in results for a specific search term and that is where you have web success.

SEO is for web

But the question here is that why you should choose SEO as the primary road towards web domination. Well, it is because seo is Search Engine Optimization and its made for web. It is about particular actions that you must take, exclusive to your website, so that it can appear higher in search results. It directly targets your position over the internet and if you are to find success on web it is perhaps the best and only way to do it.

Long lasting impact of SMM

SMM will have its effects for a long time. Unlike many people, who do marketing and make people click on their advertisements to reach their social media pages, you will have visitors from search results. Your twitter and facebook appears high in search engine and whenever someone searches for a particular term you will appear in front of him or her. Contrary to this, the marketing will only send people to your website when your advertisement appears in front of them. And even from there, some people will click on it and some won’t. But the probability of conversion on social media is high and that’s the reason small brands launch their businesses after they buy twitter followers cheap from internet.

Generic visitors

With SEO, you receive genuine traffic for your website directly from search engine. You won’t have to advertise and you don’t have to spend a lot of money on costly campaigns, just a little on SEO and the visitors will start flowing to your site.

References:

Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagementPsychology & Marketing32(1), 15-27.

Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brandJournal of Business Research65(10), 1480-1486.

 

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